About Us

Keeping the concern of small and marginal farmers in mind, Agriroute Foundation was established. The company cater to the farmers need by establishing one Farmer Resource Centre (FRC) in a catchment of 5-6 villages. This FRC caters to approximately one thousand farmers with an average land holding of one and half acre. It also expects that there will be some walk-in farmers’ footfall which shall contribute to another five hundred acres for FRC. The total catchment for one FRC will be around two thousand acres. The company, Agriroute Foundation, has come up with 22 FRC till March 31, 2022 and plans to scale them to 30 by July 2023.

These FRCs are a one stop solution for its catchment farmers. The agriculture inputs, farming implements, rental machineries, vegetable nursery and soil testing facility has been made available for the farmers. Business associations have been done to strengthen the supply chain for seeds, agrochemicals, Bio – fertilizers, bio crop protection chemicals and machinery companies for providing the required seasonal stocks to be sold from FRC. Few of the important suppliers are – RPM seeds, Amazon seeds, Redevelop, AVJ Innovations, SAP organics and super stockists of leading agriculture input companies.

Every FRC has 1 operator, typically a young graduate in Agriculture / Chemistry. He comes from a farming background and has a good rapport with the farming community of his catchment. During his selection process, he is weighed on the skills like Business acumen, agriculture trade and technicalities, negotiation skills, adaptive nature, commitment, decision making etc.

The operator is supported by 5 Community Resource Person ( CRP ). These CRPs are our actual spokesperson who interacts with farmers. Their age group is from 21 to 40 years. They work in a catchment of Gram Panchayat comprising of 1-2 villages. The target house hold for each CRP is around 200. All the CRPs have been upgraded by way of technical trainings on agriculture product usage. Each CRP has been provided a smart phone which they use to conduct zoom meetings, video calls, disease and insect identification etc. There is an availability of pico projector with CRPs to show the video films on various agriculture interventions and product usage. We have also developed a Virtual training institute to disseminate the agriculture knowledge among team and farmers.

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